Found on the internet, 7/22

July 22, 2011 § Leave a comment

Master Engagement Before Growth: “The temptation for communities with low levels of activity is to grow. This is usually a mistake. If you can’t engage the members you have, why assume you can engage the members you don’t have? Right now, one of three things is happening: (1) Your community concept is wrong (2) You’re attracting the wrong sort of members (3) Your tactics to convert newcomers into regulars is flawed.”

Etiquette Across Social Networks: “Etiquette across social networks, like social networking itself, is not much different online than it is off. Good common sense can take you far. However, there are some basics everyone should know (LIKE KEEP THE CAPS LOCK OFF).”

How Is Your Perfectionism Feeding You?: “Are you grappling with perfectionism? Rather than addressing the symptoms of perfectionism, let’s talk about one of its roots. Take a second to think about the story you tell yourself about being a perfectionist and pouring excess effort into completing something.”

5 Tips for Building a Community Management Strategy


this week on Found on the Internet! 6/24

June 25, 2011 § Leave a comment

Stop Looking at Other Communities: “Being number one (in whatever way) is a fun thing. But, if you live and die by being number one, you will likely never be as happy as you should be. There is plenty of room for great success without being the largest or most popular. That sort of success is fleeting, anyway. You can’t always be number one, but you can always be you.”

Mastering Motivation: “When you’re making community plans, list a motivation next to every action you want members to take. This motivation might be the need to belong and feel part of a group. A member might therefore take actions (make contributions, participate in discussions, create/share content) to feel like they belong to a group. Every action you want a member to take must be supported by a motivation. The challenge is to identify and subtly use that motivation. ”

Why Macro Networks Aren’t Great At Community: “I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e. Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion. That, in essence, macro networks just aren’t great at community. They might never be due to the inherent nature of such a network. Here’s why….”

Dear Photograph, a Breath of Creativity: “Every once in a while you stumble on a creative project that goes beyond itself. Dear Photograph, if you haven’t heard, is one such project. The website is more than a collection of photographs or letters, it’s a living, breathing community powered by the creativity of everyone who stumbles upon it.”

Found on the internet 6/17

June 18, 2011 § Leave a comment

A Lesson in Community Building from Myspace: “Remember when you joined Myspace and the first person you found on your list of friends was Tom?”

10 Reasons Online Communities Are Like Kittehs

Building Online Community Through Email Noodges: “Email is the annoying little brother of online communities: pesky, poking, insistent. Yet email is the most effective way to noodge people to participate. I realize this seems counter-intuitive. Email? That’s so 1995. But online communities are just one of millions of destinations competing for your community members’ attention. Your members need regular reminders to visit. Emails are the best reminders.”

Every Community Needs Show-Offs: “Everyone hates a show-off. At least, that’s what everyone says. But show-offs are essential to most online communities.”

How Easy Is Being Creative?

The Power of Testimonials in Online Communities: “Testimonials are a great sales pitch for your online community. If visitors see genuine testimonials from real members telling them just how great the community is (and why), they’ll be more inclined to join. If you’re lucky, you’ll receive unsolicited testimonials. Make sure you reply (always keep the spotlight on the member, not yourself), keep hold of them and use them in the following places.”

Found on the internet 6/10

June 13, 2011 § Leave a comment

Five Features for a Successful Online Community: “You shouldn’t focus on features when building a community – people are far more important. That being said, here are some recommended features that your community would benefit from.”

Online Community Management Lessons from Dr. Dre: “Today, I would like to take some inspiration from Dr. Dre’s “I Need a Doctor” featuring Eminem and Skylar Grey. It’s a personal record for Dr. Dre and Eminem and a motivational one, as well. I love it.”

Treat Your New Community Like a Startup: “The word “start-up” can conjure a lot of different images…ping pong tables in the conference room, sleep-deprived grads, and people wearing geek glasses. But anyone who is in the business of starting new online communities would do well to take some pointers from the crazy start-up scene. Here’s what I mean.”

3 C’s of Social Media Marketing: Content, Community & Commerce

Promotional Days: “Sarada has a fascinating approach to dealing with spammers and self-promoters in her community. She encourages them.”

What Does It Take to Spark an Idea?

Found on the internet! 6/3

June 6, 2011 § Leave a comment

Host an Online Community Around Your Passionate Interest: “For example, start an online community for kayakers where they vote, each month for their favorite, member-contributed tips related to themed contests such as best dinner-by-the-river meals. All members get a set number of votes. The top ten most popular contributors in each contest might get eCoupon prizes from REI, Trader Joe’s and others. Such sponsors could, instead of providing traditional advertising, make special offers of free products “available to members-only” to those who are willing to give feedback on those products.”

How Do You Build Local Engagement on Twitter?: “How many people follow you (and how many you follow) are not as important as identifying the people who share your interests and engaging meaningfully with them. So don’t get hung up on numbers, though you do want your engaged community to grow steadily. I know of three tools that would be useful for building an engaged Twitter following.”

Be a Good Community Manager in 20 Minutes

Creating the Work You Dreamed of: “You go to work at a job that you either hate or love, then you go home and see your family or friends or watch TV or finalize projects for work, and you’re likely tired. But what you may be overlooking is that 10 minutes you have every single day between turning off the TV or finishing dinner or waving goodbye to your friends and then going to bed. You really don’t have to try hard to pursue your passion. If you can take five minutes a day to sit on a toilet, you can definitely find five minutes to write or paint or draw or film or shoot photography.”

Initiating Discussions: How To Help Your Members Overcome Their Fear of Starting Discussions: “The percentage of members who initiate discussions is usually small. This limits activity and the level of engagement members have in the community. Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. “Does anyone know how to….?”), to impress others (e.g. “does anyone else think business class travel isn’t as great as it used to be?” or to bond with others (e.g. “I’m upset Kelly got fired from the Apprentice”). Motivation comes relatively easy in active communities. It’s social anxiety which prevents most members from initiating discussions. This social anxiety comes in three forms.”

Make It Harder to Join Your Online Community: “If you want to make friends, Just Epals is a great website to join – but it’s tough to get in. There is no automatic membership. Everyone who joins is asked to fill out a full profile. Every new member is manually screened by a human. This all takes time and effort. The result? The approval rate is just under 50%.”

Found on the internet, 5/27 :)

May 31, 2011 § Leave a comment

The Real Reason Virtual Communities Matter to Nonprofits: “Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.”

Three Rules for Using Polls in Online Communities: “I love conducting polls in online communities. They’re fun, enlightening, and great conversation starters. Best of all, they’re an easy way for lurkers to start participating. Think of polls as the gateway drug of communities. Here are my three rules for creating great polls in your community”

Avoid Mixing Creation with Evaluation: “Your job as a creative thinker is to create and forget about limits or whether or not you’re doing it right or anything like that. Create, and then you can critique. Trying to do both at the same time is like trying to jump while at the same time attempting to sit in a chair.”

Creating Better Volunteering Roles in Your Community: “If you’re struggling to keep the forums moderated, you might want some volunteers. The typical approach here is to advertise for volunteers to moderate the forums. You might get a few, they will last for a while and once they get bored you will need to recruit another batch. The better approach is to create a broader, more exciting, role.”

Found on the internet 5/6

May 6, 2011 § Leave a comment

You Gotta Feed The Dog: “Lately, I’ve been talking a lot about feeding the dog. The dog being your social media presence. Every online community (Twitter, video, blogging, Facebook, private online community, etc.) demands all of these at all stages of its life. If you don’t maintain a space actively, your followers become uninterested, and your social community will wither and die. If you don’t feed the dog as much as it needs, it will die. You gotta feed the dog if you’re doing your job.”

How To Get Influential People Participating In Your Community: “Most communities don’t try to be great. There is a way to tackle this, aim for big wins. One of biggest wins is to have influential people participating in your community.”

Community Easter Egg Hunt: “People often to stick to areas of a community they are familar with. In some cases I’ve seen people who won’t even venture out of a thread/topic let along interact within another section of the site, so I love this because it’s simple, creative and encourages members to explore areas of the community that they might not otherwise have ventured into.”

Gaming for Charity and How to Grow an Audience: “An annual event going back to 2008, the Mario Marathon is an amazing example of building a community through word of mouth, relentless promotion and clever interactions with fans. It’s one of the earliest examples of a gaming marathon benefitting charity, which involves streaming gamers playing the games to a live audience over the course of several days.”