Found on the internet! 6/3

June 6, 2011 § Leave a comment

Host an Online Community Around Your Passionate Interest: “For example, start an online community for kayakers where they vote, each month for their favorite, member-contributed tips related to themed contests such as best dinner-by-the-river meals. All members get a set number of votes. The top ten most popular contributors in each contest might get eCoupon prizes from REI, Trader Joe’s and others. Such sponsors could, instead of providing traditional advertising, make special offers of free products “available to members-only” to those who are willing to give feedback on those products.”

How Do You Build Local Engagement on Twitter?: “How many people follow you (and how many you follow) are not as important as identifying the people who share your interests and engaging meaningfully with them. So don’t get hung up on numbers, though you do want your engaged community to grow steadily. I know of three tools that would be useful for building an engaged Twitter following.”

Be a Good Community Manager in 20 Minutes

Creating the Work You Dreamed of: “You go to work at a job that you either hate or love, then you go home and see your family or friends or watch TV or finalize projects for work, and you’re likely tired. But what you may be overlooking is that 10 minutes you have every single day between turning off the TV or finishing dinner or waving goodbye to your friends and then going to bed. You really don’t have to try hard to pursue your passion. If you can take five minutes a day to sit on a toilet, you can definitely find five minutes to write or paint or draw or film or shoot photography.”

Initiating Discussions: How To Help Your Members Overcome Their Fear of Starting Discussions: “The percentage of members who initiate discussions is usually small. This limits activity and the level of engagement members have in the community. Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. “Does anyone know how to….?”), to impress others (e.g. “does anyone else think business class travel isn’t as great as it used to be?” or to bond with others (e.g. “I’m upset Kelly got fired from the Apprentice”). Motivation comes relatively easy in active communities. It’s social anxiety which prevents most members from initiating discussions. This social anxiety comes in three forms.”

Make It Harder to Join Your Online Community: “If you want to make friends, Just Epals is a great website to join – but it’s tough to get in. There is no automatic membership. Everyone who joins is asked to fill out a full profile. Every new member is manually screened by a human. This all takes time and effort. The result? The approval rate is just under 50%.”

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