this week on Found on the Internet! 6/24

June 25, 2011 § Leave a comment

Stop Looking at Other Communities: “Being number one (in whatever way) is a fun thing. But, if you live and die by being number one, you will likely never be as happy as you should be. There is plenty of room for great success without being the largest or most popular. That sort of success is fleeting, anyway. You can’t always be number one, but you can always be you.”

Mastering Motivation: “When you’re making community plans, list a motivation next to every action you want members to take. This motivation might be the need to belong and feel part of a group. A member might therefore take actions (make contributions, participate in discussions, create/share content) to feel like they belong to a group. Every action you want a member to take must be supported by a motivation. The challenge is to identify and subtly use that motivation. ”

Why Macro Networks Aren’t Great At Community: “I’ve been thinking about this a lot, and as someone who has been a member, moderator and creator of web communities both independent and within macro social networks (i.e. Facebook, LinkedIn) for more than 10 years I’ve come to a simple conclusion. That, in essence, macro networks just aren’t great at community. They might never be due to the inherent nature of such a network. Here’s why….”

Dear Photograph, a Breath of Creativity: “Every once in a while you stumble on a creative project that goes beyond itself. Dear Photograph, if you haven’t heard, is one such project. The website is more than a collection of photographs or letters, it’s a living, breathing community powered by the creativity of everyone who stumbles upon it.”

Found on the internet 6/17

June 18, 2011 § Leave a comment

A Lesson in Community Building from Myspace: “Remember when you joined Myspace and the first person you found on your list of friends was Tom?”

10 Reasons Online Communities Are Like Kittehs

Building Online Community Through Email Noodges: “Email is the annoying little brother of online communities: pesky, poking, insistent. Yet email is the most effective way to noodge people to participate. I realize this seems counter-intuitive. Email? That’s so 1995. But online communities are just one of millions of destinations competing for your community members’ attention. Your members need regular reminders to visit. Emails are the best reminders.”

Every Community Needs Show-Offs: “Everyone hates a show-off. At least, that’s what everyone says. But show-offs are essential to most online communities.”

How Easy Is Being Creative?

The Power of Testimonials in Online Communities: “Testimonials are a great sales pitch for your online community. If visitors see genuine testimonials from real members telling them just how great the community is (and why), they’ll be more inclined to join. If you’re lucky, you’ll receive unsolicited testimonials. Make sure you reply (always keep the spotlight on the member, not yourself), keep hold of them and use them in the following places.”

Found on the internet 6/10

June 13, 2011 § Leave a comment

Five Features for a Successful Online Community: “You shouldn’t focus on features when building a community – people are far more important. That being said, here are some recommended features that your community would benefit from.”

Online Community Management Lessons from Dr. Dre: “Today, I would like to take some inspiration from Dr. Dre’s “I Need a Doctor” featuring Eminem and Skylar Grey. It’s a personal record for Dr. Dre and Eminem and a motivational one, as well. I love it.”

Treat Your New Community Like a Startup: “The word “start-up” can conjure a lot of different images…ping pong tables in the conference room, sleep-deprived grads, and people wearing geek glasses. But anyone who is in the business of starting new online communities would do well to take some pointers from the crazy start-up scene. Here’s what I mean.”

3 C’s of Social Media Marketing: Content, Community & Commerce

Promotional Days: “Sarada has a fascinating approach to dealing with spammers and self-promoters in her community. She encourages them.”

What Does It Take to Spark an Idea?

Found on the internet! 6/3

June 6, 2011 § Leave a comment

Host an Online Community Around Your Passionate Interest: “For example, start an online community for kayakers where they vote, each month for their favorite, member-contributed tips related to themed contests such as best dinner-by-the-river meals. All members get a set number of votes. The top ten most popular contributors in each contest might get eCoupon prizes from REI, Trader Joe’s and others. Such sponsors could, instead of providing traditional advertising, make special offers of free products “available to members-only” to those who are willing to give feedback on those products.”

How Do You Build Local Engagement on Twitter?: “How many people follow you (and how many you follow) are not as important as identifying the people who share your interests and engaging meaningfully with them. So don’t get hung up on numbers, though you do want your engaged community to grow steadily. I know of three tools that would be useful for building an engaged Twitter following.”

Be a Good Community Manager in 20 Minutes

Creating the Work You Dreamed of: “You go to work at a job that you either hate or love, then you go home and see your family or friends or watch TV or finalize projects for work, and you’re likely tired. But what you may be overlooking is that 10 minutes you have every single day between turning off the TV or finishing dinner or waving goodbye to your friends and then going to bed. You really don’t have to try hard to pursue your passion. If you can take five minutes a day to sit on a toilet, you can definitely find five minutes to write or paint or draw or film or shoot photography.”

Initiating Discussions: How To Help Your Members Overcome Their Fear of Starting Discussions: “The percentage of members who initiate discussions is usually small. This limits activity and the level of engagement members have in the community. Members need both the motivation to initiate and to overcome their fear of starting a discussion. Their motivation to initiate will be to either learn something (e.g. “Does anyone know how to….?”), to impress others (e.g. “does anyone else think business class travel isn’t as great as it used to be?” or to bond with others (e.g. “I’m upset Kelly got fired from the Apprentice”). Motivation comes relatively easy in active communities. It’s social anxiety which prevents most members from initiating discussions. This social anxiety comes in three forms.”

Make It Harder to Join Your Online Community: “If you want to make friends, Just Epals is a great website to join – but it’s tough to get in. There is no automatic membership. Everyone who joins is asked to fill out a full profile. Every new member is manually screened by a human. This all takes time and effort. The result? The approval rate is just under 50%.”

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