Found on the Internet 4/29

April 29, 2011 § Leave a comment

Why You Should Find It Impossible To Launch A Community Ghost Town: “If you follow a sensible community development process, it should be impossible to launch a community platform that no-one joins.”

Why Your Request for Help Isn’t Going Viral: “We can’t ensure a message with take off like wildfire, go viral, with certainty. It’s a combination of timing, connection, resonance, and a perfect match to the audience. However, we can understand why our message is NOT going to get viral if it has one of these three characteristics to it.”

True Community Must Be Earned: “So many online communities are built with the intention of getting people to “buy” something, or for bragging rights on how many “friends” or “followers” were accumulated as part of a campaign. Yes, this is often important for the bottom line, but you have to put something in if you want it to last or actually become to mean something to people. You get back what you put in.”

Do You Have to Respond to Every Blog Comment?: “Over the last six months, I have seen my average number of comments per post double. Think about it: if you get fifty-plus comments per post, can you really reply to all of them. I doubt it—at least not consistently. The good news is that you don’t have to. I don’t, and I don’t feel the least bit guilty about it.”

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