March 25, 2011 § Leave a comment
How to Get Your Members to Invite Their Friends: “Asking members to tell their friends about the community never works. Members might tell their friends, but not because you asked them to. So stop asking them. It’s vague, feels forced and doesn’t benefit the referring members. The secret to referrals is to ensure that each referral benefits the member.”
Auto Forum Poster: Siphon Millions of Users to Your Forum from Google Today! (Get Ready to Cringe and Laugh): “Forums are great. Forums can develop into great communities. They can generate a lot of traffic from search engines. Traffic can equal money. This is not a secret. What this means, though, is that people will try to take advantage of forums in order to generate poor quality websites that they hope will rank well in search engines, which will lead to traffic and, yes, money. And so, we have Auto Forum Poster.”
Celebrate The Milestones With Your Users: “Milestones are only possible because of the users in your community so celebrate and let them take some ownership for that success. It may be the 1000th user, 500th new thread, 1 millionth piece of user-generated content contributed or the fact the community has been running for 5 years. Realistically it doesn’t matter what the milestone is but something relevant to the audience certainly helps.
Accidental Online Community Managers: “I recently asked a Community Manager for an interview. Their reply went along the lines of, “You’ve got the wrong person.” They didn’t believe they were a Community Manager. But I think I’ve convinced them. I interviewed CorrieTV to find out more about their online community and how they became a Community Manager… by accident.”
Training Your Brain for Creativity: “When you sit around watching TV all day or reading books or staring out the window you are only training your brain to be passive, to go with the flow of things, to not create. But when you actively pursue creative activities you are training your brain to think… to really think.”
March 19, 2011 § Leave a comment
Online Community Newsletter Clinic: “Community newsletters are an excellent way to develop a sense of community amongst members. They engender a spirit and recollections of local community newspapers. Make sure you make the best use of yours.”
How to Create an Editorial Calendar to Propel Your Community to New Heights: “Last week we covered the many benefits in working with an Editorial Calendar when managing an online community. In this article I will explain how to actually develop this calendar, provide examples of what you could add to it and offer a special bonus – your very own print-and-keep sample editorial calendar.”
Reality Check: You’re a Lurker, I’m a Lurker, We’re All Lurkers: “If you’ve ever gone to a community site just to check it out or perused the comments on your favorite blog, well, I hate to break it to you, but you’re a big creepy lurker… if lurkers make up 80% or even 90% of your online community, that’s not such a terrible thing. Lurkers are learners! Today’s lurkers are tomorrow’s evangelists. The question is, how can we convert them? Here are some tips.”
How to Increase Creative Flow: “Our deepest pools of creativity flow within our minds. And yet most of us see only a trickle enter into the real world.”
March 12, 2011 § Leave a comment
How Do I Send a Monthly Digest of Featured Content and Events to Members, asks Kim Di Giacomo. Garfield’s template to the rescue!
Speaking of other languages, this discussion is an oldie but a goodie if you want to give visitors some translation options. It’s not a substitution for full-language translation, but it’s worth checking out if you’ve ever wondered How to Add Google Translate to Your Site.
Beginner’s Guide to Google Webmaster Tools: “GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly. Here is how GWT works.”
The Benefits of an Editorial Calendar to Keep Your Community on Track: “It’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s the steady forward thrust that really matters to ensure the continued growth of your community. By using a publishing calendar you can minimise a lot of the stress of figuring out what you should do next. An editorial calendar also helps you stay focused on your mid to long term goals, and provide your membership with regular initiatives.”
Critical Mass of Activity: “Communities succeed when they reach a critical mass of activity, not a critical mass of members. If you think you need lots of members to get activity, you’re wrong. You need lots of activity to get members. Any community that begins with a big promotion push fails. It’s the communities that start small, reach a critical mass of activity per member, then keep growing at that level of activity which succeed.”
March 5, 2011 § 1 Comment
People Do Not Want to Create Content for Your Brand: “There are many reasons people will choose to engage with you online, and many reasons that they will help you to achieve the aims that you have with your use of social media. The important step is to explore first of all who it is you want to engage in social media, and then to answer to simple (well actually not so simple) questions.”
I’ve Banned the Top Poster on My Forums and I’d Do it Again: “At the time, I knew I was right and was convinced of it, but that doesn’t mean it wasn’t stressful or that it didn’t take up a bunch of my time to deal with.”
Troll or Provacateur? “Trolls are deliberately, provocatively and cynically disruptive. Of course not all provocateurs are trolls. Indeed a forum without a provocateur may be a very boring forum indeed. If a conversation is a little flat or there is very little activity, the provocateur can spark interest by suggesting radical options as a deliberate strategy to provoke a reaction.”
Persistence: “Giving up is easy. Anyone can do that. People do it all the time. I do it. All of us do. We surrender. Persistence, however, is a trick worth nurturing. If you can keep at something, if you can find and rekindle that little spark of faith that you’ll figure it out, then you can rebuild again and again.”
How Members Quit: “Do you remember Quit Facebook Day last year? The media reported on a few thousand people who had promised to quit Facebook. Not many of them followed through. When was Quit MySpace Day? Quit Digg day? Quit Quora day? The people that will really quit won’t tell you first. They will just quit. No warning, no explanation. They won’t delete their accounts, they just wont come back.”